MasterClass – Strategic Marketing – Mike Grandinetti

What is marketing? What is strategic marketing? How do you pick your customer? For early stage start-ups these are important questions.

The following 10 min video features Mike Grandinetti. Mike was a mentor at both SmartCamp Boston and at the global finals. While based in the US – he is a frequent visitor to Europe to coach early stage companies. In addition, he holds faculty appointments as senior lecturer at US and EU universities and is active in advising economic development agencies on innovation cluster formation. The first 90 seconds are in French but the rest of the interview is in English. Good solid practical advice on how to think about how you select your customers.

About martykelly

Dubliner, Techie, Venture, Soul, Father, Rubgy
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s