On Tuesday IBM and Sproxil announced a collaboration aimed at helping the pharmaceutical industry combat the world’s $75 billion a year drug counterfeiting business while protecting consumers. IBM is supporting Sproxil with a solution that includes ILOG Elixir software and the IBM SmartCloud.
Sproxil were the winners of the first SmartCamp after the pilot way back in early 2010. At the time we were still learning how to really engage in a meaningful way with very early stage companies. I sat with the judges on the day and at the time it really wasn’t clear how we could really work together. Their offering was a mobile sms based solution not our traditional focus plus they were tackling a very challenging African market. However it was clear that this was a massive problem and an amazing team. We figured that we would work something out over time. The announcement on Tuesday was confirmation that this was the right decision. Now here is Ashifi Gogo (founder and CEO)