Meet David Andrews of IBM Business Partner Reflexis. We asked David to tell us how analytics can help retailers tackle big challenges.
Andrews says that consumers today are walking into stores armed with an unprecedented amount of product and price information. However, big data and analytics can help put store managers and store associates on an equal footing with their customers. It can provide them with information about the consumer, so that they can engage the shopper in a meaningful way. What it comes down to in the end, says Andrews, is increasing sales.
But beyond increasing sales, what else can analytics help retailers accomplish? “Maybe the signage isn’t up correctly. Maybe the store employee isn’t knowledgeable on the product and isn’t doing a very good job of selling it. Maybe there aren’t any store employees in the aisles where the customers are,” says Andrews. All these things combined, big data and analytics and actionable information, allow retailers to detect what’s going on in their stores and ensure that store employees respond to that information in the correct way.