Meet GetWay, a big data startup from Brazil, and co-winner of the IBM SmartCamp Latin American Regional. They’ll be competing for the title IBM Entrepreneur of the Year next month in NYC, Feb. 5-7! This is part 2 of 8 in our Meet the Global Finalists series.
1. Briefly, what is your company’s solution, how does it work, and where did the idea come from?
The GetWay Search is a hybrid plug-in that enables any industry to precisely monitor real-time sales data in retailers spread all over a territory. It is low cost, easy to install (plug & play), and functions in any software and hardware already installed. All barcode data is captured directly on the commercial automation, (re)transmitted to our server, and then processed as needed.
The idea came to life when one of the founders realized that in Brazil several consumer goods industries were not able to precisely capture real-time sales data in one of their most significant channels: the small & medium sized retailers spread all over the country.
2. Explain how the company was born; who are the key players on your team and how did they come together?
Guilherme Masseroni, founder, used to be a partner in an advertising agency where his clients were consumer goods companies. One client wanted to display sales information directly to investors but could not properly do that because the available solutions to capture data were expensive, imprecise, slow, and hard to implement. GetWay Technologies was born to create a solution that, instead, would be low cost, precise, real- time, and as simple as any plug & play plug-in. This effort originated our solution, the GetWay Search (GWS).
There are three people in GetWay’s core team: Guilherme Masseroni, who is the idea guy and the sales man. He is former partner of an advertisement agency, and has a MBA in Competitive Intelligence. Tiago Rodrigues is the geek, with fifteen years of experience developing IT systems. Finally, Marcio Jappe is the executive. A former McKinsey consultant, he is now finishing his Masters in Innovation, Technology and Sustainability in the Federal University of Rio Grande do Sul.
3. How will your solution impact people’s lives for the better?
A McKinsey & Company study shows that the use of big data analysis can help companies increase their operational margins by up to 60%, and their overall efficiency by 1%. Our solution allows consumer goods companies and retailers spread all over the globe to live up to these statistics, which can mean much smarter global commerce that betters serves the global population. Also, an overall global efficiency increase of 1% in retailers means freeing up 150 billion dollars every year, which increases competition and lowers prices for consumers.
4. What is the best advice you’ve been given or the most important thing you’ve learned in the SmartCamp competition so far?
Synthesizing our SmartCamp experience into one key lesson is quite difficult, but since we must try we can say that the two key lessons were:
1) We have to go global, or at least we have to aim at the global market
2) We must take advantage of the low hanging fruits available, meaning we should look forward to providing solutions to niches with significant problems where the GetWay Search can be a “quick and dirty” solution.
5. In what ways do you hope working with IBM will help your company grow and succeed?
First of all, we believe our overall exposure to potential clients, partners, and investors significantly increase by having IBM as our partner. Secondly, the business expertise of IBM executives and IBM’s technological solutions in data processing and analytics can be of great use.
Our solution is simple and can be quickly deployed to millions of clients; creating, delivering, and capturing value in the whole value chain, from the producers and their suppliers up to the final consumers.