Last week, we released our 2014 Business Tech Trends study to the public. A replay of the webcast is available.
The study focused on 3 key characteristics of pacesetting companies – those companies who continue to successfully stay ahead of their competitors using transformative technologies.
The study found that the 3 characteristics are rooted in a cultural shift that embraces today’s newest technologies. The 3 key characteristics are:
- Partnering is in their DNA.
- Analytics is their fuel.
- Integration is their breakaway move.
Partnering, as a tool for success, is not a new revelation. Partnering with companies who enhance our own product or service is a great way to increase business. What’s special about pacesetting companies is that they take partnering to another level, choosing to partner with non-traditional types. For example, pacesetting companies will partner with citizen developers as they would with their clients and professional developers. They also partner with academic-minded institutions and start-ups to tap into the latest trends.
Choosing to trust the data they collect with analytics solutions speaks more to a cultural shift that pacesetting companies are willing to embrace. Gone are the days where successful companies rely on instinct to determine their actions. Instead, they harness the power of analytics to shape their decisions.
Integration as the breakaway move is about using all the transformative technologies – cloud, analytics, mobile, social – in concert with one another. With total integration, pacesetting companies squeeze every bit of capability to their advantage. All their data gets massaged into actionable items, giving them a huge advantage over those who do not integrate.
So how is this of value to startups? The 3 key characteristics apply to startups! Pacesetting companies can be large and small! Many startups today embrace analytics and integrate all the technologies without even giving it a thought! They are natives in the land of transformative technologies. But partnering might not yet be in their DNA. Of the 3 characteristics, that’s more than likely the one area startups could improve.