What happens when IBM meets Social Entrepreneurship meets Reality TV? We’re about to find out! On April 26th, 2015, the first episode of an IBM original web series called “A New Way to Startup” will be released here.
What’s this all about?
Ten social entrepreneurs were picked to pitch their startups at SXSW last month and now five of them are moving forward and moving in together for a week in Austin, TX to participate in a series of daily challenges using IBM technology like Watson Analytics and IBM Verse.
Who are the social entrepreneurs?
The entrepreneurs include:
Aaron Horowitz from Sproutel, who is building the “Sesame Street of healthcare.” Horowitz was inspired by his experience dealing with a terminal illness as a child to create a new way of teaching kids about chronic illnesses like Type 1 diabetes;
John Guydon from LassyProject, whose mission is to find lost children faster by giving parents the ability to notify a community about a missing child within seconds;
Jordan from Owlet, who created a baby monitor in the form of a sock that infants wear to protect their heartrate and oxygen levels;
Lauren Foster, from Stretch Recipes, whose mission is to help people eat better and save more money through “an app that lets you choose your budget, pick your meals and automatically get coupons;”
Stephen Garten, from Charity Charge, who created a credit card rewards website that’s partnering with banks to help cardholders contribute their points to their charity of choice.
Hear all ten pitches and meet the five finalists here. And be sure to watch the series because viewers will be in charge of voting for the winning social enterprise!
Good luck to all the entrepreneurs!