Here’s an update from our 2013 SmartCamp Johannesburg winner, MySmart Farm!
When Wolfgang von Loeper decided to carry on his family’s 350-year tradition of farming in South Africa, he encountered a modern dilemma: managing all of the data and technology needed to encourage healthy crops. “I was using all available technology, including satellite imaging and solar maps,” says von Loeper. “I had many different types of software and management packages installed.”
On the recommendation of a local investment firm, von Loeper investigated the IBM Global Entrepreneur program, which offers support and resources for technology startup organizations. Through the Global Entrepreneur initiative, von Loeper further developed his business idea and connected with IBM resources and SoftLayer, an IBM company, to create a minimum viable product version of the MySmart Farm service offering.
The collaboration between IBM and MySmart Farm resulted in a first-of-its-kind solution with great potential to help address food scarcity issues in South Africa and beyond. By bringing together a wide range of agricultural and geospatial data and delivering easily accessible intelligence and insights, the MySmart Farm solution will help farmers improve their harvests.
Hosting the MySmart Farm platform in a SoftLayer cloud environment proved critical in getting the solution up and running quickly and cost-effectively. Participating in the SoftLayer Catalyst Startup Program will save MySmart Farm USD24,000 over the course of its first year of operation, freeing more funds for the new business to direct toward platform and business development activities.
Watch this video to learn more
Great story and congratulations to MySmart Farm! If you are a startup and you’d like to compete in SmartCamp events, be sure to register for the IBM Global Entrepreneur Program. Great things can happen!
Follow MySmart Farm @MySmartFarm.